CAMPAIGN RESULTS
Monterey County Family and Children’s Services
TMD Creative recently concluded a comprehensive, multi-channel marketing campaign with
Monterey County Family and Children’s Services aimed at increasing awareness and recruitment of Resource Parents in support of family reunification.
Rooted in the pillars of Partner. Protect. Support., our team developed an empowering voice and a visually compelling identity tailored to reflect the needs and demographics of Monterey County.
Key Deliverables & Results
- Messaging & Branding: Clear, inclusive language paired with impactful visuals.
- Digital Advertising: Over 1.7 million impressions. Click-through ratio over 5x the national average.
- TV & Radio PSAs: Broadcast in English and Spanish across local stations, delivering over 5 million impressions.
- Web Traffic: Increased user engagement by 53% during digital campaign (October to June). When TV and radio campaigns were added (January to June), traffic rose by an additional 21%.
The strongest results come when all campaign channels work together, demonstrating that a holistic, multi-platform approach is key to driving meaningful engagement. TMD Creative is proud of the campaign’s impact and our continuing partnership with the County of Monterey.
