Berry People of Hollister, California approached us in 2017 for help with designing packaging for their new line of organic and conventional berries. Dedicated to their community of growers, buyers, and consumers, it was important that their values and fresh perspectives be reflected in their packaging.

Our designers came up with a colorful system that would distinguish each berry variety from the others. Taking inspiration from their tagline “Together, we grow”, we used colorful circles as a way of creating unity among important design elements, while staying compliant with North American produce labeling guidelines.

MAY 10, 2019

Berry People markets inclusive berry community

With a fresh perspective on what it means to grow and market produce, Berry People of Hollister, CA, is bringing together a diverse team of laborers, consumers, employees, growers, buyers and stakeholders.

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JANUARY 09, 2019
Berry People expands Baja California organic strawberry program
Berry People has started its organic strawberry season from Baja California in Mexico, having…
MARCH 11, 2019
Berry People in peak season for Mexican imports
With the California berry season five to seven weeks away, Mexican growing regions are in full…

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