THE CLIENT:

ITNMontereyCounty, a membership-based organization, provides transportation to seniors and people with visual impairments on the Central Coast. With the help of ITN, seniors can keep their independence, allowing them to stay mobile and connected to their community.

THE CHALLENGE:

Connecting a nonprofit with new potential donors through digital ad services during Monterey County Gives! — an annual fundraiser that generates thousands of dollars for local organizations making a difference in our community. The goal was to achieve a high return on investment (ROI) by leveraging audience matching, A.I. targeting, and multiple retargeting strategies.

THE SOLUTION:

We focused on targeting ITN’s donor list while identifying individuals who demonstrated behaviors or interests that indicated the potential to contribute to ITN’s cause. Leveraging our in-house graphic design expertise, we crafted visually engaging display ads that followed users as they navigated outside websites and apps.

Our team fine-tuned the social media and advertising strategy to ensure it aligned seamlessly with the ITN brand, developing graphics that delivered powerful messaging.

We also built remarketing lists to re-engage users who had visited ITN’s donation page, but hadn’t completed the donation process. Through TMD’s cutting-edge A.I. digital solutions, ITNMontereyCounty successfully tripled its donation targets.