Media Planning & Buying
Strategy is at the core of a successful digital marketing campaign. Our experts have experience in building local and nationwide campaigns that reach the right audience at the right time. We work closely with you to understand your budget, ensuring your ad spend is allocated efficiently based on your business goals.
Ad Design & Messaging
After constructing a comprehensive media plan, our creative team develops a message that speaks to your target audience. We design impactful display ads that are shown to people across all devices. With eye-catching graphics and strategic messaging, we can re-engage your previous customers and introduce new customers to your business.
A.I. Targeting & Retargeting
As your digital campaign progresses, we then use A.I. machine learning to target consumers based on who is engaging with your ad. Advanced algorithms work their magic to segment and target relevant audiences, quickly identifying high-quality leads that have the potential to boost conversions and your return on investment. Retargeting campaigns are implemented to target people who have been to your website, but didn’t convert.
Custom Audience Matching
Custom audience matching gives us the ability to target an audience based on your list of emails or addresses, showing them your ads while they browse online. We can target thousands of behavioral categories, showing your ads to the people most likely to want your products and services.
Keyword Targeting
Creating an effective keyword strategy is key to maximizing your SEO efforts. We use relevant keywords and phrases your customers are searching for to help you rank higher on search engines like Google. Aligning your keyword strategy with your marketing goals keeps your brand messaging consistent.
Custom Reports & Analytics
It’s all about the data! The incredible insights we are able to gain into your audience’s behavior allow us to make growth-driven decisions based on real-time data. We can track impressions, clicks, and conversions, providing you with custom reports that show measurable results.