As 2025 unfolds, there is much to look forward to in the world of marketing and design. Here are some important trends to bookmark for the year ahead.
PANTONE® Color of the Year: Mocha Mousse
It’s official! PANTONE® has announced its color of the year for 2025, Mocha Mousse, a soft, warm brown meant to evoke feelings of comfort and contentment. This year we are encouraged to share the simple pleasures of life with others. Leatrice Eiseman, executive director of the Pantone Color Institute, said the color evokes “thoughtful indulgence.” Think of enjoying a cup of coffee and a box of chocolates with your bestie.
The color experts at PANTONE® have chosen a color this year that captures a global desire for connection and harmony. We can look forward to seeing Mocha Mousse celebrated in the worlds of tech, fashion, and interior design.
Web Design: Beyond Accessibility
Minimalism – The idea that “less is more” continues to dominate as a trend in web design. With thoughtful use of white space, users are directed to the information you want them to see first. Uncomplicated, sleek websites are not only appealing, but more energy-efficient, reducing the load time for users due to minimal components.
Inclusivity – Inclusivity in web design means developing solutions that cater to a range of people, taking into account the needs and experiences of current and potential users. During the design phase of a website, it’s important to consider certain variables like internet speed, device capabilities, and cultural distinctions in design preferences. This approach goes beyond accessibility, ensuring a website is not only ADA-compliant, but all-embracing and considerate of how culture and environment can affect the user’s experience.
Sustainability – It’s hard to envision how sustainability can play a role in the development of a website, but implementing certain eco-friendly design strategies can actually help reduce our carbon footprint linked to internet usage. By crafting concise code and choosing web hosting services that utilize green energy sources, we can reduce the load time of a website, improving the user’s experience.
AI-Targeting: Data-Driven Results
It’s hard to resist the current excitement around AI and its potential to drive efficiency in the marketing world. This year we will continue to see AI evolve, as more marketers will focus on how to use artificial intelligence to automate administrative tasks like reporting and data analysis. It allows us to gain insights into consumer behavior, and make informed decisions based on real-time data.
At TMD, we utilize AI retargeting technology to make growth-driven decisions, helping you reach your best prospects. Our experts design impactful display ads that help re-engage your previous customers and introduce new customers to your business. By partnering with TMD, you get comprehensive media planning, ad creative designed for performance, data-driven forecasting, and, most importantly, measurable results.
Interested in growing your business this year?
Learn more about TMD’s services.
